THE BEST TIME TO VISIT JAPAN—AND HOW MANY DAYS TO STAY

The best time to visit Japan is always, honestly. Beyond cherry blossom season, there’s autumn foliage to enjoy against the backdrop of Osaka Castle or the many temples of Kyoto; there are the magnificent summer festivals that beckon travelers not just from abroad but from all over the country itself; and of course in winter, there’s powder snow in Hokkaido and cool temperatures that let you enjoy Tokyo to its fullest from sunrise to midnight. Whenever you go to Japan, you’ll have a good time no matter the type of trip you take, culinary, cultural, or otherwise.

But there are certainly strategies for travelers to make the most of the time they spend in Japan. (Given its reputation as a technologically-advanced destination, optimization in Japan is only natural.) To get some of the best tips for Japan, we spoke to Condé Nast Traveler Top Travel Specialists to get their take on how to plan for a trip to the country: Amy Tadehara and Chris Wiggin, the senior travel consultant and Japan product executive, respectively, of Inside Japan Tours; and Andres Zuleta, founder of Boutique Japan offer their expert insight into visiting Japan, from when to go, what to bring (pack light!), and where to see those ever-popular cherry blossoms.

Below, read about the best time to visit Japan, as well as tips for when to book cheap flights, the etiquette to know so you can explore Japan respectfully, and the cities to see when you’re in the country for the first time.

This article has been updated with new information since its original publish date.

When is the best time to go to Japan?

Winter is the best time to visit Japan for an all-purpose trip. Zuleta of Boutique Japan recommends going after the New Year’s rush: “From around January 15 to March 15, you can almost feel as if you have the country to yourself. The exception is at winter resorts, which will be crowded with skiers and snowboarders.” Tadehara and Wiggin of Inside Japan Tours add that the cooler temperatures in winter make Japan’s hot spring onsens all the more enjoyable; plus, the air is usually much clearer in winter, letting travelers see the majesty of Mt. Fuji from more high points around the country. Just be sure to avoid the winter holidays themselves, when there are significant closures—many shops, restaurants, and other places of interest close for several days or longer around this time of year.

However, as with most destinations anywhere in the world, there are good reasons to go to Japan, regardless of season. When you should go depends on what you’re looking for. In the spring, you of course have cherry blossom season—a gorgeous, yet crowded and expensive time of year. Fall is similar; the autumn foliage draws travelers, making Japan’s most popular cities just as crowded as in the spring. Summers in Japan are hot and humid, so they’re not for everyone, but Zuleta says the countless matsuri, or festivals, and can be a lively time of year to be in Japan; domestic Japanese tourists will be more abundant at this time, Tadehara says, so be prepared for crowds if you join the locals to celebrate.

Be mindful that, as ever, overtourism is a concern in a perennial tourist favorite like Japan: If peak seasons are the best times for your visit, travel specialists like Inside Japan Tours and Boutique Japan can help organize itineraries to less crowded but just-as-beautiful places in the country.

When is the cheapest time to go to Japan?

The cheapest time to visit Japan is in January and February, according to Wiggins and Tadehara—after the peak holiday season and before the rush of cherry blossom chasers. “Hotels, flights, and experiences will all be cheaper than prices during the rest of the year, despite still providing world-class service to guests,” they say.

Japan doesn’t tend to have low seasons when prices drop significantly, as it’s a year-round destination, Zuleta says. That said, the yen continues to be at a very favorable exchange rate to the dollar: “It’s worth keeping in mind that prices on the ground in Japan tend to be surprisingly reasonable.”

As for the facts and figures for flights: September is statistically the cheapest month to fly to Japan, according to Laura Lindsay, the destination and travel trends expert at Skyscanner. At this time, in 2023, roundtrip fares in economy class were about $800, traveling between Japan and the United States. The most expensive time to go is summer time, when most families in the US take their vacations; roundtrip flights to Japan in economy class averaged $1400.

When is peak travel season in Japan?

Springtime in Japan is undoubtedly the peak travel season because of cherry blossom season, say Wiggins and Tadehara. “Overcrowding of famous sites in Kyoto and Tokyo has resulted in tourists having to wait in excessively long lines. As a result, they plan spring trips years ahead of time to secure their spot.”

To mitigate the effects of overtourism, Wiggins and Tadehara suggest the lesser-known regions of Japan that still have breathtaking cherry blossom vistas, even if they’re not as well-known as Kyoto: “In western and central Japan, mountain towns like Fukui, Tonami, and Toyama have developed their tourism industries to support travelers seeking a less hectic but equally meaningful visit to Japan to see the cherry blossoms.”

I’m visiting Japan for the first time. Which cities should I visit?

For first-timers to Japan, Tokyo and Kyoto are the must-visit cities, and for good reason. Tokyo has so much to offer that one can’t truly see everything in just one trip—and that’s the beauty of it, Zuleta says: “It's an incredibly layered city with quiet, charming neighborhoods as well as bustling neon-filled districts. It can be easy to have a touristy experience in Tokyo that barely scratches the surface without proper preparation. But with some research or the help of a travel specialist, you can get under the surface of this eclectic, ultra-walkable city, which abounds with adorable backstreets, cozy cafés and restaurants, amazing shops and art, and more.”

While Kyoto is best known as a haven for astoundingly rich Japanese culture and history, Zuleta says that the city is also home to a thriving contemporary culture, with inspiring design, cuisine, and arts. “Like Tokyo, it's sadly too easy to fall into tourist traps and Instagram black holes, but with proper research or guidance, Kyoto is simply magnificent and a worthwhile destination.”

To complement the cities, first-timers should spend at least a night or two at the rural traditional inns, called ryokan, somewhere in the countryside. There are beautiful ryokan all over the country, so the options for this are virtually endless. Zuleta suggests going to the lush Izu Peninsula; and the hot springs of Kaga Onsen, near the historic city of Kanazawa.

How many days would I need to spend in Japan

as a first timer?

To get the most of a first-time trip to the country, all our travel experts recommend a trip of 10 to 14 days. This is an ample amount of time to explore both Tokyo and Kyoto, as well as some of the more rural towns in between, or even to see other nearby cities where there’s plenty to do, like Osaka, best known as Japan’s kitchen for its exemplary food scene; and Kobe, named one of our Best Places to Go in 2024 for its ascendant design circuit.

Still, Zuleta emphasizes that any time you can spend in Japan is time well spent: “On the one hand, the more time you have the better. On the other hand, even with a week in Japan you can experience a lot, without too much rushing around. My advice would be to take any opportunity you have to visit, even if it's not necessarily as long as you wish you had.”

What else should I know before visiting Japan?

If it’s your first time to Japan, the etiquette and cultural expectations can seem complicated and overwhelming. “The good news is that most Japanese people don't expect visitors to know all the ins and outs of Japanese etiquette,” says Zuleta of Boutique Japan. Still, it’s important to always be respectful of the locals and follow their lead. For example, if all the people around you on the shinkansen (bullet train) are relaxing quietly, it would be considered very disrespectful to ruin the vibe by chatting loudly with your fellow travelers.

That said, Zuleta emphasizes one particular cultural guideline in Japan: non-essential dietary requests and preferences. If you have an allergy or a religious dietary requirement, it’s important to give the restaurant, hotel, or ryokan significant advance notice, preferably when you book multiple days ahead of time. The staff can then say they will be able to help you, or kindly inform you that they cannot accommodate your need. “But otherwise, catering to individuals’ dietary preferences is not a common practice in Japanese culture,” Zuleta says. “Requests to modify menus—especially at the last minute—can be seen as highly disrespectful.” Again, part of being a good traveler is to respect the local culture, wherever you go, so adaptability and advance planning is key.

Wiggins and Tadehara of Inside Japan Tours also suggest packing light: “Most people coming back from Japan always tell us that they wish they had packed less because Japan’s accommodation spaces and transportation systems are traditionally smaller than western counterparts. Bulky suitcases can become quite a hassle when navigating public transport and or carrying luggage up stairs—many traditional ryokan properties do not have elevators.”

Finally, whether it’s your first or tenth visit to Japan, get comfortable with the fact that you cannot see everything Japan has to offer in one trip—let alone one lifetime. Instead of stressing about packing as much in as possible into your itinerary, try to relax and take in the cities and sub-regions of Japan on slower-paced journeys for a better overall experience. You’ll have all the more reason to return as soon as you can.