Younger generations (millennials and Gen Z) typically travel more frequently than older generations (baby boomers and gen X). However, more frequent travel doesn't necessarily mean more money spent. Here's how much each generation spends on travel.
Many baby boomers are traveling a lot—and spending a lot—during their retirement. Though baby boomers typically don't travel as often as younger generations, when they do book a trip, they choose more expensive accommodations and spend more while touring their destinations.
In fact, Baby Boomers are the biggest spenders when it comes to travel and in-destination expenses, including accommodations, experiences, and transportation, according to the U.S. Traveler Trends 2025 report by Phocuswright.
| How Much Each Generation Spends on Travel | |||
|---|---|---|---|
| Millennials | Gen X | Baby Boomers | |
| More than $6,000 per trip | 17% | 16% | 23% |
| $2,000-2,999 per trip | 13% | 13% | 14% |
| Less than $1,000 per trip | 32% | 27% | 26% |
Unlike baby boomers, Gen X and millennials are scaling back on their travel spending.
This makes sense, given that millennials and Gen Xers are often balancing careers with familial obligations, including childcare and caring for aging parents, while also planning for retirement. So they are less likely to have the time, flexibility, and disposable income for travel that many baby boomers and Gen Zers do. That said, some types of travel that many millennials choose, such as backpacking and road trips, cost less money than other options.
Berkshire Hathaway’s State of Travel Insurance Report for 2025 predicted that Gen Z would be the group most likely to increase their travel-based spending. Gen Z was the only consumer segment surveyed that spent more on travel year over year, with an average of more than $11,000 per trip spent in 2024.
Gen Z is the first generation to enter the workforce having grown up with social media throughout their entire lives, so it's no surprise that over half of Gen Z travelers report using social media to plan their travel experiences.
Nearly a quarter of Gen Z travelers reportedly intend to purchase travel insurance for their getaways.
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2025-12-02T15:32:52Z